You see those three dudes outfitted in head-to-toe Merona brand menswear? Yeah, them. They're apparently the co-founders of Polyvore, the Internet's very profitable answer to the paper doll and the second largest producer of chewing gum for the eye (though we expect they'll outpace teevee soon enough). While we don't harbor any fantasies about the nature of capitalism or the oft-romanticized entrepreneurial spirit, we were more than a little surprised by this bit of information. And once we've satisfactorily reconciled our impression of Forever 21 with the brand's new line of maternity wear, we'll get to work on quelling the cognitive dissonance created by this latest fashion industry revelation. oof.